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Becoming Unforgettable
Welcome
Welcome to the Training! (WATCH FIRST) (3:33)
Brand Foundation
What is a Brand? (7:07)
What is Your "Why?" (8:26)
What is Your Brand Identity Statement? (6:34)
Audience Profile
Who Are You Targeting? (7:29)
Who Are They *Really?* (6:54)
Who Are They Online? (8:21)
Customer Journey
How to Structure Your Communications
How does the funnel work?
How to make it unforgettable
How to Structure Your Communications
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